Like consumers, the creators of the content you’ve just seen have the choice to work with us, or with one of our many competitors. That’s equivalent to roughly 50 percent of our total revenue. It is the part we play in creating a virtuous flywheel: Better, more varied content, leading to more people willing to pay for better broadband services.īut we are in the entertainment business, so rather than tell you, let's have a little fun and take a look at the diversity and quality of the shows and films that our investments make possible. For our part, Netflix has invested over $60 billion in content alone over the last five years. Of course, increasing usage requires investment. Yet the last decade has shown, and telco leaders have also recently reaffirmed, that growing internet usage is a huge opportunity - reflecting the growing demand for the services we all provide. These concerns are not new I remember having similar conversations with our partners and regulators here in Europe ten years ago. I know that some of you here today are concerned that this consumer demand leads to unsustainable traffic growth. Why? Because consumers want great films, TV series and games - and they are willing to pay for high-quality internet to enjoy the content they love. Put simply I believe that there is a clear and direct symbiotic relationship between a thriving creative industry and a thriving internet ecosystem. Without those partnerships, we would have no entertainment for our members, and we would not exist as a business. So it is in that spirit of partnership that I am here today. Many of whom are represented in this room. Netflix is a company that is built on partnership with creators, internet service providers, device manufacturers and more. Together we have made over 100 local productions, and I am excited to see that extraordinary creative heritage is very much alive today. Last night, I had the opportunity to meet some of our creative partners here in Spain. It’s a tremendous privilege to be with you all here in Barcelona, a city with an extraordinary creative heritage and in a country with a rich history of filmmaking. Thank you for that introduction and for inviting me to speak at Mobile World Congress. You can watch a recording of the keynote here.
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